Client
Pusheat
Services
Visual Design UI & UX Design UX Research Design system Brand Design
Industries
food and health
Date
July 2023
Pusheat is more than just a platform; it’s a deal-driven movement that connects food creatives, chefs, and home cooks with customers eager to buy. Inspired by the content-driven success of platforms like TikTok, Pusheat is Africa’s first food creator marketplace, where food lovers can discover, engage with, and purchase exclusive meal deals directly from chefs. Challenge Independent food creators in Africa face two main challenges: 1. Lack of Exposure: Many talented chefs and home cooks have limited access to customers beyond their immediate networks. 2. Limited Sales Opportunities: Existing food delivery services prioritize restaurants, leaving independent food creators without a streamlined way to sell their meals. Solution: The Power of Deals Pusheat introduces a deal-based system that transforms the online food selling experience: - Exclusive Meal Deals: Food creators can list time-sensitive deals, promotions, and limited-edition dishes, creating urgency and encouraging engagement. - Direct Buyer-Seller Interaction: Customers can browse, negotiate, and purchase directly from food creators without the third-party markups typically associated with restaurants. - Social-Driven Sales: By leveraging video content and interactive posts, chefs can dynamically showcase their deals, fostering real-time engagement. - Seamless Payment and Order Management: Pusheat streamlines transactions, making it easy for creators to manage orders while focusing on their culinary craft. Results Since launching, Pusheat has: - Enabled food creators to increase their sales volume by up to 90% through deal-based promotions. - Helped home cooks and independent chefs reach a wider audience without incurring traditional marketing costs. - Created a thriving community of food lovers eager to discover new and exclusive meal deals.
Conclusion & User Feedback By merging deal-based commerce with engaging content, Pusheat is redefining how food creators monetize their talent. The platform has received positive feedback from both food creators and buyers, highlighting its ease of use and effectiveness in generating sales. Food Creators' Feedback: Many chefs and home cooks appreciate how Pusheat helps them get direct sales without depending on restaurant platforms. They’ve found the deal-based system particularly effective for boosting sales during peak hours and creating excitement around their offerings. Buyers' Feedback: Customers love the variety and exclusivity of the meal deals, as well as the opportunity to interact directly with their favorite chefs. Some have mentioned that they feel more connected to the food they purchase, thanks to the engaging content format. As the platform continues to grow, Pusheat aims to enhance its features based on user feedback, introducing better analytics for food creators, improved deal customization, and a more seamless order experience. The future of food sales in Africa is social, deal-driven, and creator-led—and Pusheat is leading the way.