Background Information Social media platforms have witnessed a shift in user expectations, with an increasing demand for engaging and interactive features. Twitter, a prominent player in the social media landscape, recognizes the need to enhance user engagement by introducing a gamified feature known as "Twitter(x) Bounties." This feature aims to address the existing challenge of users experiencing a lack of sustained motivation and engagement on the platform. Currently, Twitter users often find it challenging to maintain consistent interactions and meaningful content creation due to the absence of a gamified structure with clear incentives. The lack of a reward system, specifically represented by badges and points, contributes to a diminished sense of accomplishment and a perceived lack of motivation for users to actively participate in challenges and tasks on the platform. my Role being a product, UX, AND UI and designer, my involvement spanned all stages of the design process: research, strategy design and user testing Define product, UX, and UI designer, which include defining the vision and features of the Gamify engagement, earn badges, points, and community recognition. Explore tasks, rewards, and deadlines. Foster competition and sustained interaction on the dynamic Leaderboard. Continuously gather and analyze user feedback, leveraging your design expertise to interpret data and pinpoint areas for improvement in the "Twitter(x) Bounties" feature. information architecture, and gamification elements, ensuring they align with evolving user expectations. Your insights and design acumen are instrumental in maintaining and elevating the feature's appeal, providing a seamless and engaging experience for users navigating the dynamic landscape of social media on Twitter(x).